Google Analytics Consulting Services

In addition to our Support Packages, we provide a host of other consulting services to compliment your Google Analytics application. Our most popular consulting services are listed below. 

Google Analytics Implementation.  We partner with you to truly understand your business needs, then using industry best practices as well as our own proven methodologies, implement and customize your analytics and online marketing technology accordingly.

Strategic Roadmap Development.  How does Google Analytics support your overall marketing initiatives?  Our proprietary Strategic Roadmap is a method by which we align the technology, organizational structure, and value-creation tactics to optimize your investment in Google Analytics.

Google Website Optimizer.  Do you want to know which of your site content and designs are most effective?  Why not find out directly from your visitors!  As part of our extensive Optimization Services, we will provide an overview of the Google Website Optimizer solution; walk through the process of tagging requirements for a test, the reporting capabilities, as well as managing the test for your team.  We also provide documentation on the entire process to help you complete tests independently and fully use the capabilities of Google Website Optimizer.

Google AdWords Integrations.  Need to integrate your Google AdWords account with Google Analytics?  After identifying your keywords through Google AdWords, use Google Analytics to learn which keywords are most profitable to your business.  Leveraging this combination, you can maximize your marketing spend by eliminating those keywords which are driving little or no traffic to your site, keeping only those which are profitable.

Page Tagging Best Practices.  We have developed proven processes to streamline the deployment of tags across your site, including basic tagging and advanced tagging designed for flash and other web 2.0 technologies.  The tagging documentation we deliver outlines how to implement the tags as well as any advanced tagging needs.  We then work with your team to execute the tagging documentation, and provide Q/A and testing as needed.

User Interface Configuration.  Once the tagging has been deployed and the correct data is flowing, we will configure the user interface to address your required reporting needs.  This includes configuring goals and filters for your specific business needs, and cleansing the data to include only external, human traffic.  

Knowledge Transfer.  We are the leader in web analytics – and we want to pass our knowledge on to you.  We will perform a customized knowledge transfer session for your team on Google Analytics Best Practices.