2009 GOOGLE ANALYTICS USER CONFERENCE - SESSION DESCRIPTIONS

Check-in begins at 8:15AM. Conference 9:00AM-5:00PM 

FEATURED PRESENTATION - IMPROVING ROI AND CONVERSION WITH GOOGLE ANALYTICS: Presented by Phil Mui, Ph.D., Senior Product Manager at Google. Take Google Analytics to the next level.  Join Phil as he walks you through advanced use cases. Learn about improving ROI across multiple marketing channels and specific strategies to optimize the value you can harvest from Google Analytics.

CUSTOMER DISCUSSION PANEL:  Actual Google Analytics users will take the stage as they share candid discussions of the struggles and triumphs they’ve encountered in the world of online marketing optimization.  You’ll even have the opportunity to ask questions about the challenges you may be currently facing.

GOOGLE ANALYTICS HELP DESK: Here is your opportunity to tap the knowledge of the Google Analytics Product team.   Ask questions directly from the experts who make Google Analytics work.  You can also provide your product feedback. Who knows? - maybe you'll see your suggestions come to fruition in the future.

APPS YOU CAN'T LIVE WITHOUT: Discover the most useful applications (apps) for your Google Analytics application programming interface (API).   These are the apps that everyday Google Analytics users, like yourself, just can’t live without!

GOOGLE ANALYTICS LATEST FEATURE SHOWCASE: Powerful. Flexible. Intelligent. The Google Analytics Product team walks you through the latest updates including: Expanded Goals & Site Engagement Goals, Expanded Mobile Reporting, Advanced Analysis Features , Share Segments and Custom Report Templates, Multiple Custom Variables, Unique Visitors as a new metric in Custom Reports, Analytics Intelligence, and Custom Alerts.

GOOGLE ANALYTICS GUIDE TO SUCCESS: This series offers up tricks of the trade from Google Analytics power users - Walk away with practical tips you can act on today. . Learn to leverage Google Analytics most useful functionalities, discover best practices and avoid common pain points. Includes the following "Practical Advise" sessions: Top 5 Google Analytics Implementation Challenges and How to Solve Them and 10 things you can act on from your Google Analytics reports tomorrow.

GAIQ VOUCHERs: Google Analytics has provided a limited number of Google Analytics Individual Qualification (IQ) exam vouchers, which allows individuals to demonstrate proficiency in Google Analytics.  This is a $50 value. They will be distributed at the conference based on the order of registration.

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